I've made over half a million dollars selling digital products.

And I’ve sold just about every kind you can think of—

• Editing LUTs

• Notion templates

• Communities

• Online courses

• And more.

After spending more than two years in this industry, I’ve compiled five essential rules for creating a winning digital product.

And this is something I could easily package into a course and sell, but today, I’m going to share it with you for free.

All I ask in return is that you take a few minutes to read this post and apply these strategies. If you follow these five rules, not only will you start making money faster, but you’ll also avoid the frustration of building something no one buys.

So, if you want to save yourself years of failure, here’s how to create a winning digital product that sells—and has the potential to make you over $1,000 per day.

This guide applies whether you're just starting out or already have a digital product but are struggling to get sales.

1. Is There a Proven Demand for Your Product?

Before creating anything, ask yourself: Are there at least 10 books on Amazon covering your digital product’s topic?

If people are already paying to learn about it, that’s a great sign.

For example, if you’re considering creating a course or eBook about fixing shoulder pain, head over to Amazon and search for books on that topic. If there are at least 10 books with 500+ reviews, you’re onto something.

Because if people are reading, they’re buying.

Let’s say you’re a mobility coach wanting to create a digital product on relieving shoulder pain. That’s actually a great product idea—because I have shoulder pain myself and would gladly pay for a solution.

And here’s a key insight: Make sure your product is evergreen—something people will always need.

Your broader content can cover mobility in general, but your product should solve one specific problem.

Example:

• ✅ How to fix shoulder pain → Great, specific offer.

• ❌ How to get more flexible → Too broad, won’t sell.

Let’s head to Amazon and see if there’s a demand for this.

2. Are Others Already Making Millions in Your Niche?

Think about fitness—

• Greg O’Gallagher (Kinobody)

• Mike Israetel

• Jesse James West

All of these guys are making millions in the fitness industry.

And the same applies to your niche.

If you’re targeting mobility and shoulder pain relief, is there content on this topic with millions of views? Are influencers in the space making money?

Because here’s the thing—you don’t create demand. Demand already exists. Your job is to capture it.

For example, when people search for “how to fix shoulder pain,” they’re already looking for a solution.

If you create content around this and funnel people into your product, your conversion rate will be insane.

Before you start climbing, make sure there’s a mountain worth climbing.

3. Does Your Product Solve a Painfully Specific Problem?

Many beginners make the mistake of creating broad, vague products that don’t actually solve a clear problem.

Look, people like Dan Koe can get away with broad content because they have a massive audience.

But if you’re just starting out? You need to be specific.

When I first launched my course, I made the mistake of keeping it broad. I called it Kreator Accelerator, but the messaging wasn’t clear.

When I refined it into Instagram Creator Course—a product that helped people specifically grow on Instagram—my sales skyrocketed.

Here’s how you can do the same:

• Instead of just “mobility coaching,” narrow it down to: “How to fix shoulder pain in 30 days—without expensive treatments.”

• Or: “How to fix neck pain in 30 days—without leaving your home.”

That’s the kind of product people buy.

4. Are There 10+ YouTubers Making Videos on Your Topic With 50K+ Views?

If people are watching, they’re interested.

This goes back to channeling attention. You don’t create demand—you capture it.

Even Alex Hormozi talks about this—

In one of his podcasts, he mentioned that he knows a woman in the accounting niche who, with just a couple of hundred Instagram followers, is making over six figures per year selling her services via Instagram.

Her email list isn't even a thousand people, but guess what? All of those people are buyers and potential customers.

Now, I'm not saying you should hyper-niche yourself, because your content will still be broader, and not every follower will be your customer.

But if you try to launch a broad product with a small audience, you won’t be able to compete with the big players.

So instead, find YouTubers consistently getting 50K+ views on your topic. Look at their most popular videos and see what problems they’re solving.

Then? Build your product around that.

5. Are People Actively Searching for a Solution on Reddit or Quora?

Reddit and Quora are gold mines for validating product ideas.

If people are asking how to solve a problem, they’re willing to pay for a solution.

So let’s test this with the shoulder pain example.

Here’s the bottom line:

If your digital product isn’t selling, chances are people just don’t want it.

But if you follow these steps, you don’t need a massive audience to make money.

You can have less than 1,000 followers and still make $5K+ a month selling digital products—as long as you position yourself correctly.

Before launching, run through this checklist:

✔️ Is there a proven demand?

✔️ Are others making money in the space?

✔️ Does my product solve a specific problem?

✔️ Are people actively searching for a solution?

If the answer is yes to all of these, you’re onto something big.

And once you have your product, the next step is creating a system that sells it 24/7.

If you want to learn how to do that—and how to build a powerful personal brand—watch this video next: